Caesarstone 2013

CREATE DESIGN ™ has been working on the Caesarstone South Africa account since 2010. With a sound understanding of their product and market we have successfully developed and designed marketing materials, advertising campaigns signage and exhibition stand graphics for their high quality product.

The 2013 advertising campaign boasts fresh photography and fine elegant colours. CREATE DESIGN ™ was appointed as the advertising agency to develop the South African Architects and designer product manual as well as a refreshed look for their advertising campaigns to be screened in various high quality magazines. Along with these the CREATE DESIGN ™ studio has been hard at work developing various different design competition campaign materials such as brochures, product post cards, greeting cards, table talkers as well as point of sale graphics, pull up banners and exhibition stand graphics for the various prestigious shows that Caesarstone attends every year.

Caesarstone annually exhibits at various national trade shows to feature new product ranges and colours. CREATE DESIGN ™ advertising agency has been commissioned every year to create the graphics for the stands. Working closely with Progroup, a specialist production and installation company in Johannesburg and producing award winning stands every year is a fantastic experience.

This year Caesarstone has attended Decorex in Durban and Cape Town in March and April and won awards of excellence at both shows for their stand. They also won the visitors choice award for exhibition stand excellence at the Grand Designs 2013 show in Johannesburg. Click here to view photographs of the Caesarstone Exhibition Stand 2013.

The Caesarstone South Africa website is constantly updated and CREATE DESIGN ™ studio has been appointed to maintain the site and to develop graphics and banners. The website links to social media platforms such as facebook, twitter and you tube for which CREATE DESIGN ™ has developed unique branded graphics and themes. The Caesarstone facebook page makes use of a specialised gallery plug in that allows Caesarstone to feature multiple galleries which facilitates and archives the promotion of products and events. Along with this CREATE DESIGN ™ is responsible for designing and managing the quarterly email campaigns as well as the direct targeted email campaigns that Caesarstone sends out regularly.

CREATE DESIGN ™ have proudly fulfilled the role of brand guardians for Caesarstone South Africa over the years and continue striving to innovate by opening new channels of communication for the client through their design materials.


Client Feedback

Feedback from Caesarstone’s clients on the new Caesarstone production information brochure designed by CREATE DESIGN ™

"Excellent!! – Just what we have been waiting for!!"

"I think the brochure is great. It is informative, has a great layout and is very professionally done.
The professionals will love it."

"I think it looks stunning! It has all the information required by the architect and contractor.
Can’t think of anything more to add to it."

"An excellent brochure very neat and very informative well done on the design it looks great!"

~ Caron Oosterberg, Specilink Specifying cc.
 

Advertising Campaign Visuals

The advertising campaign for 2013 has been evolved to showcase various new swatches and striking new product photography.

Advertising Campaign Visuals
 

Magazine Advertising Campaign

CREATE DESIGN set a series of 5 signature Caesarstone adverts for 2013 using key product photographs and a set design style.

Magazine Advertising Campaign
 

Architects and Designers Product Information Brochure

The cover of the info brochure again makes use of the 2013 product photography style.

Architects and Designers Product Information Brochure
 

Architects and Designers Product Information Brochure

Photography detail.

Architects and Designers Product Information Brochure
 

Architects and Designers Product Information Brochure

The new brochure explores a unique take on the simplicity set by the Caesarstone brand DNA.

Architects and Designers Product Information Brochure
 

Architects and Designers Product Information Brochure

Detail showing the set layout style.

Architects and Designers Product Information Brochure
 

Product Postcards

This series of post cards was created by CREATE DESIGN as a marketing tool to promote the new colour palette for 2013. The idea is that the post cards could be collected on mood boards and used as t

Product Postcards
 

Backlit Peazy Banner

This large format graphic was created for an exhibition stand panel for Decorex 2013.

Backlit Peazy Banner
 

Wall Banner

A Large format wall banner developed for Conversations on Architecture.

Wall Banner
 

Portable Pull Up Banners

CREATE DESIGN has developed a series of portable pull up banners for general marketing collateral.

Portable Pull Up Banners
 

Table Talker

A point of sale marketing tool developed to advertise a new online interior visualising tool developed by Caesarstone.

Table Talker
 

Environmental Sustainability Brochure

Environmental Sustainability Brochure
 

Website Design

CREATE DESIGN has been appointed as the advertising agency to develop all the website graphics for the Caesarstone South Africa website.

Website Design
 

Caesarstone Exhibition Stand Graphics 2013

CREATE DESIGN develope the graphics for the Caesarstone exhibition stands. Caesarstone won awards of excellence at Decorex 2013 in Durban and Cape Town.

Caesarstone Exhibition Stand Graphics 2013