Milanos are a well-established speciality factory in the Garden Route that produce delicious handmade sweets and have a faithful following of clients, who favour their products. Milanos approached CREATE DESIGN ™ website design agency to re-illustrate their mascot – the Milanos bear and give him a little more character and bring him to life without changing his overall look in order to maintain brand equity.
We got to work and had great fun coming up with concepts and ideas that would transform their original static illustration into a lively bear with character and attitude. CREATE DESIGN ™ web design agency re-illustrated the brand and developed a slightly modified version of the bear except this time the bear himself was designed to relish in the flavours of the sweets as he is illustrated devouring a pot of delicious nougat.
Once the Branding had been tackled our next task as the website design agency was to create a website / an online presence (www.milanos.co.za) that would carry the concept through as well as serve as a full content management system driven website (cms website) with future aims of growing into a full e-commerce based product catalogue.
CREATE DESIGN ™ web studio started with the design of the initial theme of the site by illustrating a landscape for the Milanos bear as his new home. All the CREATE DESIGN ™ illustrations are uniquely created in-studio by our specialist illustrators. The style of the vector illustration has also been created with the aim of future growth in mind, and hopefully in the future the Milano’s Bear will have whole world of illustration within which to live. Once the graphic interface was designed the website was integrated by CREATE DESIGN ™ web development studio into the content management system (CMS driven website), whereby the client has full access and is able to update the entire site using the unique database platform.
CREATE DESIGN ™ photographers captured all the product photography used on the website. It was photographed specifically for use within their new marketing materials both printed and online by using professional studio lighting and backdrops.