Outeniqua Orchids - a nursery specialising in exotic orchid plants obtained from all over the world based in the Garden Route -commissioned CREATE DESIGN ™ as their advertising agency to evolve their brand, current marketing materials and photography.
As their new branding agency, CREATE DESIGN ™ updated the Outeniqua Orchid brand and explored graphic design techniques to create their new stationery and advertising as well as their website. The new corporate materials include botanical photography of their orchids, taken by CREATE DESIGN ™ as well as unique orchid illustrations for their branding developed by our experienced in house illustrator, Raquel de Castro Maia.
The new brand consists of a stylized vector botanical illustration of one or their signature orchids. The logo designed by our illustrator has been brought through all the print advertising and graphic design as a signature. The branding together with the orchid photography has become characteristic of the company’s corporate style and focuses strongly on the product. The Corporate identity can easily evolve to showcase current trends and styles in the industry by updating the style of photography used.
The adverts and marketing material as well as the website design make use of all the botanical photography taken at the nursery by the CREATE DESIGN ™ photographers. The orchid photography was captured in a controlled environment using studio lighting and professional backdrops to create the desired effect.
The website (www.outeniquaorchids.co.za) is a simple catalogue again showcasing the branding and photography developed specifically for Outeniqua Orchids, with industry information, product features as well as downloadable pricelist.
"Just to let you know that I am delighted with my website www.outeniquaorchids.co.za Feedback from my customers is that the site is user friendly, the photographs are superb and the pricelist is easy to download and view. Greatest kick is for a customer to walk into the greenhouse with the website on their ipad ready to access."
~ Elsa Hall, Outeniqua Orchids
The logo re-design or re-brand showing the unique Orchid illustration combined with the Company Name in the existing font.
Vector Orchid Illustration
This Orchid illustration has been rendered in-house by our illustrator. The initial drawing was created by hand and then re-illustrated in a vector application to facilitate the versatile use of the i
Business Card Design
The new corporate stationery makes use of the orchid photography taken by CREATE DESIGN ™ in a bright display of colour true to the products that the brand represents.
This is the first of a few print advert campaigns designed with a photomontage of orchid photographs taken by CREATE DESIGN ™.
A range of adverts designed with photographs taken by CREATE DESIGN ™, the orchid photography has been re-touched so that the colour is as true to life as possible.
Printed Advertising Campaign
The series of adverts designed by CREATE DESIGN ™ for the new Outeniqua Orchids print materials focus strongly on the Orchid photography captured that represents the product accurately. All graphic de
Website Design and Development
The website for Outeniqua Orchids is a simple html website catalogue of the company’s products on offer. All the photography used in the design of the site has been captured by CREATE DESIGN ™.
Botanical Photography Sample
The orchid photography was taken at the Outeniqua Orchids nursery by the CREATE DESIGN ™ photographers. The botanical portraits were captured in a controlled environment using studio lighting and prof