Visual Impact Assessment is an integral part of managing our visual heritage, ensuring the integrity of South Africa’s unique visual environment is preserved.

CREATE DESIGN ™ started working with the owners of VRMA from start-up phase, working through the branding process to design and set the VRMA corporate identity to stationery, presentations and the evolving VRMA website.

The main objective of the brand designed by CREATE is to communicate a relationship between urban development, natural environment and aesthetics. This brand was inspired by the colours and techniques used in cartography and mapping.

In 2007, CREATE DESIGN ™ re-visited and refined the brand, creating a simplified evolution of the original which retains the brand equity but makes for a more striking logo.

CREATE DESIGN ™ also designed corporate stationery utilising the new brand. To convey the services that VRMA supplies, CREATE DESIGN ™ designed an interactive CD ROM for presentation purposes.

Also in 2007, the simple service-orientated VRMA website was re-designed, taking upgrades in technology into account and at the same time re-evaluating the website’s target audience and content. The new site includes more detailed technical information as well as a unique self-assessment guide which allows the potential customer to work out which of the VRMA services they require. The new site also includes a comprehensive list of successfully completed projects.