Illustration or drawing (verb) is the act of making marks on a surface to create an image, a form or a shape. We see it as the root of all creative processes and the finished products of our work would not exist without this basis.

Illustration is a fundamental part of all processes at CREATE DESIGN ™, it is a skill that has become our signature and that informs everything that we do. Every project, be it branding, graphic design or website design, starts with an illustration of some sort. The final product often bears the elements of our signature as most of our work encompasses hand rendered or vector based illustrations.

We work in various different styles of illustration ranging from traditional hand rendered illustration, photomontage and manipulation through to the more modern graphic vector style illustration. This is usually dictated by the purpose of the project, the technical requirements of the final finished media, the aesthetic of the client or the style of the brand.

Illustration being the basis of everything we do is applicable to any all design media. We use drawing in all our projects and often incorporate the drawings that we have developed across all the marketing materials that we develop for our clients. For example, we would roll out the illustrations developed for printed stationery across brochures, signage, websites and exhibition stand graphics. The illustrations are not only our signature but become the signature of your brand or corporate identity of your product.

All our graphics and illustrations are unique, everything we do is done in studio and developed bespoke for each project, brand or client.

Illustration and how we use it

CREATE DESIGN ™ is an advertising agency based in the Garden Route, Western Cape, South Africa. We specialise in all styles and applications of illustration. Is a specialist advertising agency with in-house illustrators, all our illustrations are unique each project. We are passionate about illustration and we love what we do.

CREATE DESIGN ™ has in studio illustrators with experience in creating unique graphics that will assist you to define your marketing materials and create a unique signature brand which will in turn assist you to grow your business. We have a fresh educated approach to illustration branding and graphic design. One of our signature service offers is illustration and we constantly draw on this as one of the unique elements within our graphic design work. We enjoy reviewing your current brand or new brand requirements and developing various different illustrated ideas to enhance your marketing materials and brand image.

We are an advertising agency with over 10 years’ experience in illustration and graphic design and will assist you with all marketing materials that may include; logo illustration, branding and corporate identity graphics, copywriting, professional photography, illustrated invitations and stationery, vector illustrations and hand rendered drawings for publications, books, book covers and booklets, technical drawings, educational drawings, vector colouring of architectural drawings, illustrated packaging and vector illustration for signage, illustrations for hotel, store graphics and interiors as well as illustrated website interfaces. Our illustration clients come from various different business sectors. Over the years we have developed a full range of illustrated marketing materials for businesses such as; architects and architectural firms, hotels, game lodges, spas, boutiques, wine estates, pharmaceutical companies, boutique shops, educational institutes, lawyers and interior decorators to name a few. CREATE DESIGN ™ is appointed as a specialist advertising agency for new start-up businesses and brands as well as well established businesses that need a new life injected into their marketing materials and corporate image.

"Life beats down and crushes the soul, and art reminds you that you have one."
~Stella Adler

Miarestate Hotel & Spa, Marketing Materials, Corporate Identity, Advertising, Website Design, Content Management Systems, Illustration, Garden Route, Western Cape, South Africa
Miarestate Hotel & Spa

CREATE DESIGN ™ agency, based in the Garden Route was approached by the Miarestate management team to produce a professional suit of marketing materials for the new boutique hotel. CREATE DESIGN ™ was commiss...

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Illustration, South Africa, Garden Route, Cape Town
Illustrated Invite

CREATE DESIGN ™ offers specialist services such as illustration that is signature to our work and that has been used in various applications such as books, post cards, shopping bags, interiors, posters, advertising...

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Within an African Eden, Graphic Design, Illustration, Garden Route, Western Cape, South Africa
Within An African Eden

CREATE DESIGN ™ advertising and design agency was fortunate to have been given the opportunity to be commissioned by Grant Leversha to develop unique illustrations for his award winning master piece Within An Afric...

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Emily Moon River Lodge, Story Book Design and Illustration, Garden Route, Western Cape, South Africa
Emily Moon River Lodge

An African love story of an explorer Harry, who settled along the banks of the Bitou River (Plettenberg Bay) in wait for his love Emily. The story unfolds beautifully in this romantic, illustrated wine list / story book ...

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Outeniqua Orchids, Branding, Illustration, Stationery Design, Advert Design, Photography, Website Design and Development George, Western Cape, South Africa
Outeniqua Orchids

Outeniqua Orchids - a nursery specialising in exotic orchid plants obtained from all over the world based in the Garden Route -commissioned CREATE DESIGN ™ as their advertising agency to evolve their brand, current...

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Milanos, Illustration, Website Design and Development, CMS website, Product Photography, Garden Route, Western Cape, South Africa

Milanos are a well-established speciality factory in the Garden Route that produce delicious handmade sweets and have a faithful following of clients, who favour their products. Milanos approached CREATE DESIGN ™ w...

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Rein's Nature Reserve, graphic design, branding, book design, photography, illustration, Western Cape, South Africa
Rein's Nature Reserve

Reins Nature reserve is a unique privately owned nature reserve near Gouritz Mond on the Southern Cape coast.

The Reins family appointed CREATE DESIGN ™ to develop their new marketing materials for t...

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Story Boutique, branding, corporate identity, book illustration, brochure design, t-shirt graphics, Garden Route, South Africa
Story Boutique

Story Boutique, an exclusive boutique based in Western Australia, commissioned CREATE DESIGN ™ as the graphic design agency to design and illustrate a product catalogue that would capture the idea behind the brand ...

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Homework Clothing, Graphic design, Website Design, Photography, Illustration, Western Cape, South Africa
Homework Clothing

CREATE DESIGN ™ advertising and website design agency has been working for Homework clothing since 2004. Every year Homework re-invents their corporate image and marketing materials.


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Décor on the Ridge, Corporate Branding, Illustration, Website Design and Development, Shop front Signage, George, Western Cape, South Africa
Décor On The Ridge

Décor on the Ridge, a well-established interior décor store based in Durban, appointed CREATE DESIGN ™ as their advertising agency to develop and design new corporate branding and illustrated shop fro...

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